Amazon builder tools provide support and resources for thousands of developers across the company. The main problem that ABT was under going was consistency of their identity and brand within Amazon. Their sub-sites and resources varied in design and carried multitudes of patterns that made users feel like each site sat outside the Builder Tools umbrella. I helped create a standards manual and an updated navigation pattern that allowed users to navigate through the tools and resources without a disconnected feeling. After user reviews, wireframes, branding exercises and  visual designs, Builder tools finally felt like one consistent group.

Deliverables

Art Direction

Branding

User Experience

Visual Designs