I had the privilege to work the with CCU team for the website redesign. We were initially hired to create conceptual concepts, where I lead a team of three designers to come up with 3 concepts that gave the CCU team different perspectives. CCU continued to work with us to go through a UX phase and the refine the conceptual design work we initially started. The challenge was to understand the demography of users and design a solution that felt comfortable and met accessibility requirements. The primary goal for CCU was to highlight rates and make them visible from the desktop all the way to mobile.

Deliverables

Art Direction

User Experience

Visual Designs